#WeAreCLA relaunched to showcase member diversity

Digital Media Executive, Lois Shearing, explains the relaunch of the #WeAreCLA campaign, which aims to highlight the versatility of the rural economy.

 The CLA has re-launched its #WeAreCLA campaign to highlight the diversity of CLA members’ businesses. In doing so, we hope to showcase the power and variety of the rural economy.

As lockdown begins to ease, many rural businesses will be looking at how to re-start their ventures and adapt to this new normal. The #WeAreCLA campaign aims to highlight how CLA members have been serving their communities during lockdown and how they have been innovating new ways of delivering their services.

One of the key aspects of this campaign is offering the ability to do an Instagram takeover, wherein members can post pictures and captions to the CLA’s Instagram account @countrylandandbusiness, promoting their rural business. Bashall Spirits in Lancashire was the first member to kick off our schedule of #WeAreCLA takeover’s last weekend.

Bashall Spirit’s gave our followers insights into its history, including how the founder was inspired by recipe books handed down from the 18th and 19th century from her ancestors. The distillery also shared some delicious new recipes, formulated as a lockdown pick-me-up.

As well as the Instagram takeovers, the #WeAreCLA campaign will be highlighting inspiring stories from our members across social media as well as in our blogs.

Interested in getting involved? Send me an email at lois.shearing@cla.org.uk

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