Diversification: Keeping the farm at the heart of the business

In this podcast we discuss the range of opportunities in farm diversification. Farm diversification is certainly not a new trend, but what does the future hold for landowners looking to develop new business opportunities in addition to farming?

Sally Bendall is the Managing Director of Hollow Trees Farm in Suffolk, which now hosts educational school visits and includes a farm shop, cafe, and family trail. She will share with you the challenges she has faced, the lessons learnt along the way, and how she has been able to grow her business since 1986. 

We are also joined by Alison Provis, CLA Regional Surveyor, who outlines the key things to consider when embarking on a new business venture such as market research, understanding your assets, and practical considerations like planning, but also the importance of innovation and being able to adapt quickly to changing circumstances.