The Country Land and Business Association (CLA) is urging people to support local rural businesses in the run up to Christmas by buying locally and celebrating the quality of produce and products available in the region.
CLA East represents farmers, landowners and rural businesses across Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Lincolnshire, Norfolk, Northamptonshire, Nottinghamshire and Suffolk.
CLA Regional Director Cath Crowther said: “Buying locally this Christmas, whether it is seasonal festive food and drink or gifts for family and friends helps contribute to a vibrant rural economy. There is certainly a wide variety of suppliers of local products in our region, from fruit and vegetable growers, to producers of high quality meat and award-winning sparkling wines.
“Many people will already be regular visitors to farm shops and farmers’ markets or our market towns where traditional, independent shops are still plentiful. These businesses provide jobs, goods and services for local communities, attract tourism and provide a real boost to our economy.”
The festive rallying call by the CLA comes following the launch of its Rural Powerhouse campaign last month that aims to unleash the potential of the rural economy.
“The rural economy has immense potential for economic growth and job creation, but we need the right policies to unleash it,” said Cath. “We will working hard to ensure the next Government, when it is in place, fully understands the vital role that rural businesses play in supporting the UK economy.”