CLA launches climate change video competition

CLA Midlands regional dorector Mark Riches

The Country Land and Business Association (CLA) is calling on farmers, land managers and rural business owners to show the world how they are combating climate change through a new video competition.

The competition will encourage those undertaking climate-friendly works on their land and property to create a short video showing how and why they are doing it. Prizes for the top entries include £250 cash prize, cases of wine and tickets to the CLA’s national climate change conference in Westminster.

CLA Midlands regional director Mark Riches said: “At the end of October, the world’s media will focus on the UK as Glasgow hosts COP 26, the most important climate conference since 196 nations signed a binding agreement in Paris to combat and adapt to climate change.

“We know so many land managers are working every single day to mitigate climate change – whether it be through tree planting, peatland restoration, good soil management, or by undertaking low-carbon diversification projects. Yet, so often we are unfairly accused of being part of the problem, and not fully recognised as part of the solution to climate change.

“We need to get better at showing the public what we are already doing, so we’re asking people to produce a 30 second video outlining their good work. We have an industry to be proud of and it’s never been more important that we tell people about it."

We have an industry to be proud of and it’s never been more important that we tell people about it.

CLA Midlands Director Mark Riches

The competition is open to all farmers, land managers and rural business owners and is open until 31 October.

Entrants should upload their videos to their own social media channels using the hashtag #CLACOP26, and/or send a copy of the video to the CLA following the instructions on the CLA at www.cla.org.uk/competition

Key contact:

CLA Director Midlands Mark Riches
Mark Riches CLA Director Midlands