What’s in a label? When it comes to knowing what the beef or lamb sold in the supermarket or at a local farmers market has been fed on, it might not be as clear-cut as consumers think. Grass-fed, for example, might only mean 51% of the animal’s diet was actually from pasture.

Does this make a difference? According to the Pasture Fed Livestock Association  (PFLA), an organisation that was set up five years ago by farmers who feed their sheep and cattle exclusively on pasture, it’s not just a matter of taste and texture. Pasture-fed farming provides a range of environmental and human health benefits, but importantly, can also be cheaper for the farmer than providing livestock with a mixed diet.  

CLA member Fidelity Weston has managed her family’s 175 acre farm in Kent on pasture-fed principles for the past thirty years and is a director of the PFLA .  She explains why signing up to the Pasture for Life (PFL) certification and kicking the grain habit and moving to 100% pasture-fed makes sense. 

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This article appeared in the October 2016 issue of the CLA's Land & Business magazine