CLA61 - Business tools: SWOT analysis

Various business tools can be used to help rural businesses plan and develop. The most common tool is the SWOT analysis (strengths, weaknesses, opportunities and threats).

A SWOT analysis involves specifying the objective of a business project through identifying the internal and external factors that are favourable and unfavourable for achieving that objective. Together with other business models, SWOT analysis will aid the direction of business development.

The handbook explains the general principles of SWOT analysis and its application with other business analysis tools. It also sets out the different types of SWOT models and is intended to assist businesses seeking to develop new initiatives as well as aid those looking to restructure.

To order this handbook:

telephone 020 7460 7969 – please have your membership and credit card numbers to hand;


go to the CLA online shop.

Price for members: £22 - Price for non-members: £122

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