The Rural Powerhouse is a CLA campaign designed to unleash the potential of the rural economy. It aims to close the rural productivity gap, adding £43bn per year while transforming the lives of millions of people who live and work in the countryside.

The CLA began the campaign at the beginning of the 2019 general election by writing to every Parliamentary candidate in every constituency in England and Wales to galvanise widespread support for the Rural Powerhouse initiative.

We understand that rural businesses cover everything from farming to tourism, housing to energy production. Owing to their location and unique circumstances, they often have to be agile and explore opportunities across different sectors. This entrepreneurialism, though, can be hampered by a lack of investment and government support as well as excessive red tape. We are determined to create a lasting impact with this campaign, but we need your help to do it. 

We are seeking:

  1. A fully connected countryside
  2. A planning system designed for rural communities
  3. Profitable and sustainable farming
  4. Investment in skills and innovation
  5. A simpler tax regime

 The CLA has submitted to the Treasury new proposals to create a simplified tax system for rural businesses ahead of the 2020 budget. Click here to read the full submission. 

If you are interested in supporting the CLA Rural Powerhouse campaign, download our social media pack, share our messages and use the #RuralPowerhouse everywhere you can by clicking the image below. 

CLA Deputy President Mark Bridgeman said: “The rural economy has immense potential for economic growth and job creation, but we need the right policies to unleash it. It is 16 percent less productive than its urban counterpart, but realising this untapped potential could add £43bn extra each year to the economy in England alone, on top of the £250bn it already does.”

“The Rural Powerhouse campaign is rooted in the belief that the countryside has an exciting future and we all have a role in shaping it.  Any future MP worth their salt should proudly back the campaign.”

“The Rural Powerhouse is not just a campaign to last for a few weeks, with a few glossy pamphlets and press releases. It is a new approach for the Country Land and Business Association. At a time when political tensions are high, we are standing up proudly to say that we believe in the potential of the rural economy, and we are here to champion it.

“All MPs should know, as we do, that the countryside can provide answers to so many of the issues that concern ordinary people – from climate change and the environment to the housing crisis.  We are ready and raring to go – and with the right political support we can realise the countryside’s huge economic and social potential.”

Throughout the 2019 general election campaign, over 100 Parliamentary candidates backed the CLA Rural Powerhouse. Click on the collage below to view a selection of candidates holding up Rural Powerhouse pledge boards. Please contact us here if you want to get your hands on one.