Innovators meet to ‘redefine farming’

11 September 2017

Agricultural innovators are convening at Harper Adams University today (12 September) to discuss how the farming industry is changing in reaction to a range of external factors including Brexit, climate change and consumer expectations.

A select group of landowning rural businesses will talk about how to embrace innovation and prepare for the challenges faced by the industry in a seminar organised by the CLA. The aim of the seminar is to develop new and innovative ideas that will shape the future of the industry to help promote a more profitable and resilient farming sector.

CLA Deputy President Tim Breitmeyer said: “Farming remains the main enterprise for the majority of land-based rural businesses and it is going through a period of dramatic change.

“Breakthroughs in research and technology have the potential to change the way we farm. Redefining Farming is about encouraging and inspiring farmers to adopt innovation, either by investing in new processes, equipment and infrastructure or looking at new ways of working.

“Brexit and other factors such as climate change are changing the rules of the game so landowning rural businesses must learn to adapt to survive in the future.”

The event is part of the CLA’s Redefining Farming series of seminars which will help to develop solutions and inform the content of the organisations’ second rural business conference on 28 November at the Queen Elizabeth II Conference Centre in London. Harper Adams will capture the key findings of this seminar and produce a paper to be published at the conference. The conference is supported by Barclays,, CTIL, Folk2Folk, Mills & Reeve, Oakbank and Strutt & Parker.

To find out more about the CLA conference and to book tickets please visit