Just Ask Where Your Food Comes From Campaign

Just Ask is the CLA’s major consumer campaign to encourage people to Just Ask where the food on their plate comes from.

Just Ask the key questions about restaurant food

• Where does it come from
• How local is it

Background and download literature packs on the Just Ask campaign   

• Just Ask supporters petition 

Food and the provenance of local food is very much the flavour of the month in the political world.

Help to encourage food outlets including restaurants, pubs, and hotels to source locally-produced seasonal food by being part of the Just Ask campaign.

News

Going for Gold

"Gold from the Wold" is an extra-virgin cold-pressed rapeseed oil, sold through farmers' markets, local shops and restaurants by its producers, CLA members Paul and Anna Jackson, who live in the Yorkshire Wolds.

They are the latest in the Yorkshire area to sign up to the Just Ask initiative. The Jacksons, of Carnaby, near Bridlington, established their pressing and bottling plant three years ago, and now sell 30,000 bottles of the oil a year. A natural source of omega 3, 6 and 9, it has proved popular both for its health benefits and because of a growing understanding of the need to reduce food miles.

This year the Jacksons plan to produce 50,000 bottles for more than 100 outlets of their product. (Posted 18 March 2009.)

Big spud savings add up to local good sense

An independent study has found that staple items like potatoes and eggs are cheaper in Yorkshire farmshops than in supermarkets. Baking potatoes cost on average 24 percent less, eggs 16 percent and meat and dairy 12 percent, according to research compiled over three months for the Regional Food Group for Yorkshire and Humber.

It compared items over the period from 20 farmshops and supermarkets in the region. The findings underline the important message that buying locally makes economic as well as environmental sense. (Posted 18 March 2009.)

Forcing Yorkshire rhubarb into the spotlight

Growers of rhubarb in the "rhubarb triangle", a 30 square mile area between Bradford, Wakefield and Leeds, have had their application for Protected Designation of Origin Status (PDO) passed by Defra and are now awaiting the stamp of approval from Brussels. Rhubarb is coming back into fashion in the kitchen, and has been receiving a lot of attention in the press.

The Just Ask Campaign urges local producers to apply for PDO status to help promote British food. (Posted 24 February 2010.)

Dr Charles Trotman – Head of Rural Business Development

An economist, advises on rural economic issues, particularly food policy, rural tourism, equine issues and telecommunications policy.

Phone: 020 7460 7939
FAX: 020 7235 4696
Email charles.trotman@cla.org.uk