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British public loves the British pinta - and the British farmer - says CLA poll 80% of British public would rather buy milk that has come from a British dairy rather than a dairy abroad says CLA poll...
As the dairy industry prepares to meet at the annual Dairy Event in Stoneleigh, Warwickshire (20-21 September) the CLA releases results of a major poll into the general public's opinion of dairy industry which, it claims, shows a "glimpse of optimism" for the sector. The CLA-commissioned ICM Poll reveals the following opinions: 80% would rather buy milk that I know has come from a British dairy rather than a dairy abroad 60% would rather buy locally produced dairy products such as cheese, yogurt and ice cream than leading brands or supermarket own brands. 85% believed that dairy farmers cannot be expected to compete if supermarkets keep cutting the price of milk 70% thought that the countryside would be worse if we lost the dairy sector David Fursdon, CLA President, said, "The dairy industry has had more than its fair share of problems in recent years. The farm gate price for milk coupled with the market power held by supermarkets and the milk processors has hit the industry hard, whereas their inputs continue to rise. On top of that, there is the threat from DEFRA and HM Treasury that its support system should be ended in a decade and of further increased costs through complying with new environmental regulations and animal disease controls. The poll shows that the British public wants as much as possible of the money they spend on dairy products to go directly to individual diary farmers. They would rather have their milk from this country as opposed to anywhere else. They think that the supermarkets have not helped the dairy sector and they believe that if we lose our dairy farmers the British countryside will suffer. The latter point is particularly encouraging for the CLA. In its report, A future for livestock grazing in England and Wales first launched in July 2004 – and which the CLA is updating in time for this year's Dairy event - the CLA challenged the public to make the connection between a viable livestock industry and the sort of countryside the public wants to enjoy. David Fursdon added: 'What people say in surveys compared to how they spend their money in the supermarket or corner shop can be quite different things, so let's hope their intentions are put into action. However, I think the sector should be encouraged by this poll. It shows its customer base is loyal and there is a glint of optimism here – the public is linking landscape to who looks after it and recognising the vital role of agricultural activity.' -ENDS- Notes: CLA: The Country Land and Business Association is the premier organisation safeguarding the interests of those responsible for land, property and business throughout rural England and Wales. ICM Research interviewed a random sample of 1003 adults aged 18+ by telephone between 13 and 14 September 2006. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. Further information at www.icmresearch.co.uk . The CLA commissioned ICM to ask the following questions: - 'When buying dairy products such as cheese, yogurt and ice cream, I would be more likely to buy a locally produced product where I knew the money went back to the dairy farmer rather than either a well-known branded product such as Muller, Anchor, Haagen-Dazs or a supermarket own brand,' 60% agreed, 36% agreeing strongly. - "I would rather buy milk that I know has come from a British dairy rather than a dairy abroad," 80% agreed, 66% agreeing strongly. - "Dairy farmers cannot be expected to compete if supermarkets keep cutting the price of milk", 85% agreed with 69% agreeing strongly - The countryside would be no worse off for the loss of the dairy sector; only 21% agreed with 70% disagreeing, 54% strongly disagreeing. CLA is sponsoring the "Diversifarm" area at this year's Dairy Event. The CLA will use real life examples of successful projects to demonstrate that farms can develop new and profitable revenue streams from their land whilst continuing their core business of producing milk. As well as having CLA's in-house professional staff on hand to help answer queries on both days, CLA advisers will also be presenting a series of seminars in the Diversifarm Discussion Area adjacent to the CLA Stand (No.328 in Exhibition Hall 3). CLA will be involved in the following dairy event seminars: Wednesday 20 September; 11.20 am Sarah Slade, CLA National Dairy Adviser – "Keeping Dairying as part of the Diversified Mix – Control TB"; 2 pm Dr Charles Trotman, CLA Rural Economy Adviser – "Segmenting the Milk Product Market"; and Thursday 21 September; 11.20 am Brian Castle, CLA Senior Taxation Adviser – "Tax Considerations when Diversifying"; 2 pm Ben Underwood, CLA Conservation Adviser – "Environmental Stewardship – Opportunities for the Dairy Industry" |
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More articles and documents [News Archive] [7 December 2007] CLA45 - Diversifying the Dairy Business [Advisory handbooks] [9 October 2007] Submission from the Country Land and Business Association on Defra's consultation on amendments to the dairy produce quota regulations 2002 [Consultation response archive] [8 July 2003] |
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