New ‘Lady’s Day’ adds touch of sartorial style to CLA Game Fair
Women visiting this year's CLA Game Fair at Belvoir Castle, Leicestershire (Friday, 20 July to Sunday, 22 July) will get the chance to add a touch more glamour to this year's event with the launch of "The Lady's Day".
In conjunction with The Lady magazine, The Lady's Day takes place on Saturday, 21 July when the best dressed woman will be awarded a fabulous prize of two tickets for the Orient Express.
Fashion-spotters from the CLA and from The Lady including Social Etiquette Editor Thomas Blaikie, as well as from The Orient Express are to circulate the CLA Game Fair site to invite potential winners to The Lady's stand for the judging competition that afternoon. Those selected can also attend a talk by Thomas Blaikie on fashion for special events.
As an additional reward for bringing an extra sense of style to the event, nominated ladies will receive complimentary badges to the CLA Members Enclosure.
Prizes will be awarded to the most elegantly dressed in the following categories:
o The Social Lady - stylishly dressed for a special event. The prize is a £250 voucher to spend at Basler;
o The Country Lady - practically but elegantly dressed for a day in the British countryside. The prize is a £250 voucher to spend at The Really Wild Clothing Company;
o The Lady – the woman judged to be the best dressed out of The Social Lady and The Country Lady will win a pair of tickets for the legendary Venice Simplon-Orient Express from Venice to London.
Catherine Tytherleigh, CLA Game Fair Marketing and Development Manager, said: ""We are really excited to be working with The Lady magazine to recognise that women with great taste are not confined to towns and cities.
"As the world's biggest countryside event, the CLA Game Fair is a real social occasion with many of our visitors exhibiting a wonderful sense of style. With more than 1,000 tradestands at the CLA Game Fair, this is also a chance to focus on the home-grown talent of some great British fashion designers."
Helen Robinson, The Lady's Sales Manager, added: "The CLA Game Fair is an absolute must for many of our readers and we are very much looking forward to meeting them on our stand on Lady's day"
In another first, visitors to the CLA Game Fair can relax in style with the creation of The Lodge, a new VIP area.
The Lodge will be located in a two-storey structure with its own private lawn overlooking the main arena.
Breakfast, lunch and afternoon tea can be booked alongside entry to The Lodge and a sumptuous enhanced package is also available including a full English breakfast, champagne reception, three-course lunch and afternoon tea with Pimms.
Entry to The Lodge only is priced at £99 plus VAT (Friday) and £89 plus VAT (Saturday and Sunday). The enhanced package including all meals is priced at £159 plus VAT (Friday) and £149 plus VAT (Saturday and Sunday).
Save money by booking tickets for the CLA Game Fair 2012 at Belvoir Castle online before 13 July. Please visit www.gamefair.co.uk or call the ticket hotline which is open till 13 July on 020 7460 7955.
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Ollie is responsible for managing media relations, the national magazine Land & Business, and the co-ordination of the CLA’s regional press officers.
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[17 July 2012]
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