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Rural businesses advised to gear-up for influx of tourists

Tourism-based businesses in rural East Yorkshire are being advised to get ready for a surge of interest as a major new exhibition by David Hockney gets underway.  

From Saturday 21 January, the Royal Academy of Arts in London will be showcasing the first major exhibition of new landscape works by the Bridlington-based artist.

According to the CLA, the range of vivid paintings, inspired by the East Yorkshire landscape, will make the Wolds a popular holiday destination this summer.

CLA Yorkshire Regional Director Dorothy Fairburn said: "David Hockney is widely known as the godfather of modern British art and it is expected that this new exhibition will result in an influx of people to the Wolds.

"Tourism businesses operating in and around sites that feature in the new exhibition, such as Garrowby Hill, Sledmere, Warter, Thixendale and Kilham, would be well advised to make sure they are prepared for a surge of interest this summer."

David Hockney RA: A Bigger Picture will span a 50 year period to demonstrate the artist's long exploration and fascination with the depiction of landscape. The exhibition will include a display of his iPad drawings and a series of new films.  Hockney is also working with tourism agency Welcome to Yorkshire to create an official tourist trail.

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Dorothy Fairburn
Regional Director

A farmer’s daughter from the North York Moors, where her brothers still farm, Dorothy has clocked up more than 30 years’ service to the rural economy since graduating from Wye College (University of London) with a degree in agriculture.

She qualified as a rural practice chartered surveyor (land agent) whilst working for Savills plc in London and York, dealing with sales and purchases of country houses and estates as well as the management of investment estates for financial institutions.

Prior to joining the CLA, Dorothy worked for the National Trust in Yorkshire. There she managed some 30,000 acres of outstanding countryside as well as being responsible for historic houses open to the public and the acquisition of major new properties.

Dorothy was awarded an MBE in the 2011 New Year Honours List in recognition of her services to rural affairs.



T: 01748 907070
F: 01748 907075
dorothy.fairburn@cla.org.uk

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