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CLA WELCOMES TESCO MILK PRICE MOVE CLA West Midlands has welcomed the announcement by Tesco of measures to support UK dairy farmers by giving them a fairer share of milk prices and an increased choice of local milk as a victory for consumer pressure. CLA Regional Director, Frances Beatty, said: "Tesco's intention to raise the price farmers receive to around 22 pence per litre without penalising consumers is a welcome move. To the dairy industry - as Tesco would say - "every little helps" and this could make a big difference to a lot of dairy farmers. I would very much hope that other supermarkets take note. "Tesco acknowledged that their customers were not happy with the pressures that dairy farmers were receiving from all sides. I am particularly pleased that the supermarket has also announced "localchoice", a new deal that will provide opportunities for those producers in a position to be able to supply locally branded milk to stores to meet the increasing demand for local produce. "These moves are a clear indication that the CLA's Just Ask campaign, which encourages consumers to ask where their food comes from, has struck a chord with the public. The CLA asks consumers to keep up the pressure and just ask where their food comes from - whether they are dining out, grabbing a snack or buying a bottle of milk." - ends -
NOTES TO EDITORS:
Julie Mate, Marketing Manager, CLA West Midlands - Mob. 07790 365577 Charles Trotman, CLA Rural Economy Adviser - Tel. 0207 2350511
Issued by Julie Mate, Marketing Manager, CLA West Midlands, Knightley, Woodseaves, Staffordshire ST20 0JW. Mob. 07790 365577 Email. julie.mate@cla.org.uk
Email recipients: If you wish to amend your details, or be removed from our contact's list, please reply to julie.mate@cla.org.uk Country Land and Business Association Limited is a Company Limited by Guarantee, Registered in England and Wales. Company No: 61315687. Registered Office: 16 Belgrave Square, London SW1X 8PQ. No responsibility for loss occasioned to any person acting or refraining from action in reliance on or as a result of the material included in or omitted from this publication can be or is accepted by the author(s), the CLA or its officers or trustees or employees or any other persons. © Country Land & Business Association 2003. All rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, or stored in any retrieval system of any nature without prior written permission of the copyright holder except as expressly permitted.
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Caroline leads the Midlands team and has overall responsibility for the management of the CLA’s regional business and membership.
A qualified Chartered Surveyor respected throughout the industry, she also represents the CLA on a wide range of regional committees and panels.
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