CLA WELCOMES TESCO MILK PRICE MOVE
CLA West Midlands has welcomed the announcement by Tesco of measures to support UK dairy farmers by giving them a fairer share of milk prices and an increased choice of local milk as a victory for consumer pressure.
CLA Regional Director, Frances Beatty, said: "Tesco's intention to raise the price farmers receive to around 22 pence per litre without penalising consumers is a welcome move. To the dairy industry - as Tesco would say - "every little helps" and this could make a big difference to a lot of dairy farmers. I would very much hope that other supermarkets take note.
"Tesco acknowledged that their customers were not happy with the pressures that dairy farmers were receiving from all sides. I am particularly pleased that the supermarket has also announced "localchoice", a new deal that will provide opportunities for those producers in a position to be able to supply locally branded milk to stores to meet the increasing demand for local produce.
"These moves are a clear indication that the CLA's Just Ask campaign, which encourages consumers to ask where their food comes from, has struck a chord with the public. The CLA asks consumers to keep up the pressure and just ask where their food comes from - whether they are dining out, grabbing a snack or buying a bottle of milk."
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NOTES TO EDITORS:
Julie Mate, Marketing Manager, CLA West Midlands - Mob. 07790 365577
Charles Trotman, CLA Rural Economy Adviser - Tel. 0207 2350511
Issued by Julie Mate, Marketing Manager, CLA West Midlands, Knightley, Woodseaves, Staffordshire ST20 0JW. Mob. 07790 365577 Email. email@example.com
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Caroline Bedell MRICS FAAV
Caroline leads the Midlands team and has overall responsibility for the management of the CLA’s regional business and membership.
A qualified Chartered Surveyor respected throughout the industry, she also represents the CLA on a wide range of regional committees and panels.
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