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CLA URGES RURAL BUSINESSES TO 'GO FOR GOLD' AT THE 2012 OLYMPICS The Country Land and Business (CLA) has announced its drive to ensure that rural businesses win their own Gold Medal for their supporting role in the London 2012 Olympics.
With the world's biggest sporting event coming to the capital city, the CLA has appointed its own Olympic Co-ordinator, Tim Isaac, to guarantee that rural businesses make the most of the once-in-a-lifetime opportunity that the Olympics presents. Providing local food for the hundreds of thousands of attendees, including athletes, spectators and tourists, is just one of the vital ways rural businesses will be supporting the Olympics. With the possibility of up to 1.8 million tourists visiting Britain during the Olympics, there will be a huge demand for extra produce:
The Olympics will also give rural businesses the chance to contribute to a 'low carbon' Games, by encouraging the consumption of local foods. The CLA is actively promoting this message through their Just Ask campaign which encourages the public to ask where the food on their plate comes from whenever they're out for a meal. Tim Isaac said: "The Olympics will provide potentially huge benefits to rural business across the UK, as well as the opportunity to reconnect urban and rural areas. In addition to visiting London, Olympic tourists are likely to explore some of the beautiful countryside we have to offer. This means rural businesses will have the opportunity to attract international visitors and provide them with world class accommodation and hospitality. I will now being speaking to Regional Development Agencies, along with organising bodies to see how we can work with them for the benefit of rural businesses." CLA West Midlands Director, Frances Beatty, commented: "We firmly believe that there is a real opportunity for rural businesses to connect with the Olympic market. It is important for people to start planning right away about how they can get involved with the Olympics and participate in the long-term benefits that the 2012 Games offer." To find out how you can get your businesses more involved in the Olympics, visit www.london2012.com/business. Updates will be posted at the CLA website www.cla.org.uk. Mrs Beatty continued: "The CLA is always looking at ways to help rural businesses to improve and achieve success in their field. We are therefore happy to announce that a new website has also been established for members. Under the leadership of the Confederation of West Midlands Chambers of Commerce, the West Midlands Business Council is ensuring that businesses can find out about Olympic related tenders and form consortia to bid for work with like minded businesses in their sector . The service is free and should make bidding for Olympic work a lot easier to achieve." The new website is at: www.readyforbusiness-wm-london2012.com/ - ends -
Notes to Editor:
Further information from: For interviews with Tim Isaac, please contact Robert Sharpe, CLA Press Office - Tel. 020 7235 0511 Frances Beatty, CLA West Midlands Director - Tel. 01785 284722; Mob. 07970 186506 Issued by Julie Mate, Marketing Manager, CLA West Midlands, Knightley, Woodseaves, Staffordshire ST20 0JW. Tel. 01785 284722 Mob. 07790 365577 Email. julie.mate@cla.org.uk
Email recipients: If you wish to amend your details, or be removed from our contact's list, please reply to julie.mate@cla.org.uk No responsibility for loss occasioned to any person acting or refraining from action in reliance on or as a result of the material included in or omitted from this publication can be or is accepted by the author(s), the CLA or its officers or trustees or employees or any other persons. © Country Land & Business Association 2003. All rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, or stored in any retrieval system of any nature without prior written permission of the copyright holder except as expressly permitted.
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